A Conversation with Naresh Vissa
A Conversation with Naresh Vissa

Naresh Vissa of Krish Media & Marketing spent some time sharing his vast experience with marketing — particularly email. Author of 'Podcastnomics' and 'Fifty Shades of Marketing', Naresh has worked collaborated with some of the best direct response companies in the world. His work in other media, including online radio, podcasting and media informed his insights into email. Topics covered include email, work, people, email marketing, email list, marketing, real-time email, companies, business, seo, home, run, Stansberry & Associates, MailChimp, books, writing and more.

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Matthew DunnCampaign GeniusMarketing, Podcasts, Publishing, Financial Services, Email
A Conversation with Doug C. Brown of Business Success Factors
A Conversation with Doug C. Brown of Business Success Factors

Sales, selling and people expert Doug C. Brown has helped literally thousands of companies improve sales results. He put that sales-expert lens on email in this relaxed, insightful conversation. You may end up thinking about sales, marketing, leads, prospects in communication in completely different ways.

Topics: people, sales, email, company, doug, person, salesperson, matthew, business, objections, real-time email, life, selling, type, question, conversation, leads, happening, build, clients

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Matthew DunnCampaign GeniusSelling, People, Email, Kids
A Conversation with Josh Francia of Blueshift
A Conversation with Josh Francia of Blueshift

Josh is Chief Growth Officer at Blueshift, the visionary CDP (Customer Data Platform.) He shares the journey from Blueshift customer to Blueshift team member, and his insights from a diverse marketing career in multiple industries. Connecting customer knowledge across silos, in a real-time platform, gets him excited. You'll feel the same. Topics: customer, companies, platform, data, built, email, salesforce, people, travel, crm, shift, problem, real-time email, blue, thought, marketers, cdp, maturity curve, marketing.

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Matthew DunnCampaign GeniusCDP, Velocity, Real-time, Personalization, Marketing
A Conversation with Rui Ewald of Reflektion
A Conversation with Rui Ewald of Reflektion

Rui Ewald is Sr. Director, Product Management at Reflektion, an AI-powered personalization platform for digital marketing. He shares some of his experience on the leading edge of personalization and marketing content. We spend some time on the importance of business experiments, and the challenges of data. Rui's grounding in philosophy turns out to be incredibly useful in the knowledge challenges of a fast-moving AI company.

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Matthew DunnCampaign GeniusAI, Ontology, Personalization, Email
A Conversation with Lisa S. Jones, CEO of EyeMail, Inc.
A Conversation with Lisa S. Jones, CEO of EyeMail, Inc.

Visionary entrepreneur Lisa S. Jones has been pushing the boundaries of email to bring video into the marketing mix since 2005. Her company now enables some of the world's leading brands to deliver compelling experiences, right in the inbox, with EyeMail's patented technology. This conversation with Lisa moves authentically through why she started the company, some of the challenges they've faced, and where she sees it going in the future.

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Matthew DunnCampaign GeniusEmail, Entrepreneurship, Video, Technology
A Conversation with April Mullen of Sparkpost
A Conversation with April Mullen of Sparkpost

April Mullen is Director of Brand and Content Marketing at SparkPost - the company that sends over 50% of the world's email messages. She's a Renaissance figure, with a background in art history because, y'know, art history and email. April is also a Co-Founder at Women of Email and member of the Forbes Communications Council. She brought a balanced perspective to this conversation — informed about the deep technical side of email, but cognizant of the goals of email marketing. Topics include email, SparkPost, marketing, St. Louis, newsletters, AMP for Email, real-time content, data, dogs and more.

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Matthew DunnCampaign GeniusSparkPost, Email, AMP for Email, Innovation
A Conversation with Samantha Iodice
A Conversation with Samantha Iodice

Samantha is a member of the Forbes Communications Council, and a recognized expert in Customer Experience, Email, and Content Strategy. She shared her insights on strategy, marketing, email and careers in a wide-ranging conversation. We agree that email is cool because it isn't cool, and that email marketers don't get the credit they deserve! Samantha is a charter member of Women of Email, a member and contributor for Only Influencers, and a Women of MarTech member and mentor. If you manage people, Samantha's comments about the value of an influential boss will be an inspiration.

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Matthew DunnCampaign GeniusEmail, Careers, Strategy, Women of Email
A Conversation with Kate Barrett of eFocus Marketing
A Conversation with Kate Barrett of eFocus Marketing

The irrepressible Kate Barrett zoomed in from the UK to share her experience and insights on email marketing. We covered email, strategy, loyalty, the perils and joys of clients, and some good-hearted arm-wrestling about AMP for Email. "For me, it's really that understanding of _why_ you're sending that email." Topics include email, people, data, customers, client, business, inbox, message, absolutely, amp, pandemic, email marketing, big, terms, loyalty, interactive, strategy, real-time email, working, marketing, and marketers.

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Matthew DunnCampaign Geniusemail, UK, Marketing, Strategy
A Conversation with Glenn Edley of Spike
A Conversation with Glenn Edley of Spike

Visionary email marketer, coach, car-racer and native New Zealander Glenn Edley was among the earliest members of the Only Influencers email community. He shares his insights on email marketing, and his special enthusiasm for MailChimp, in this rambling, fun conversation. Warning — two friends have a lot of fun even in formal interviews. Topics include: email, people, Mailchimp, email marketing, business, customers, dynamic content, real-time email, database, accountants, thinking, writing, glenn, conversation, podcast, started, years, content, clients and a pretty darn cool side trip into Stoicism.

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Matthew DunnCampaign GeniusMailChimp, Email marketing, Agency, Cars, Garages
A Conversation with Lars Helgeson of GreenRope
A Conversation with Lars Helgeson of GreenRope

Founder, executive, author and world traveller Lars Helgeson joined Matthew to share his insights on business communication today. How can companies be customer-smart? How can sales, marketing, support, service and all the other touchpoints work together? GreenRope operates in 40 countries, giving thousands of businesses a coherent answer to these questions.

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Matthew DunnCampaign GeniusCRM, Customers, Data, Centralization, Innovation
A Conversation with Kenneth Burke of TextRequest
A Conversation with Kenneth Burke of TextRequest

What does the marketing head of a leading texting service have to say about email? Quite a lot! Kenneth shares his astute insights into how people use different digital channels in their life and work. How long do people keep email addresses? Phone numbers? Where's the overlap, and the bright-line differences in marketing on these channels? Topics covered include people, email, text, customers, channel, texting, businesses, company, messages, conversation, talking, week, interesting, pandemic, Chattanooga, question, sms, email address, messaging, real-time email, MMS, visuals and more.

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Matthew DunnCampaign GeniusText, SMS, MMS, Email marketing
A Conversation with Paul Shriner of AudiencePoint
A Conversation with Paul Shriner of AudiencePoint

When is the best time to send an email? How often should I send email? What email should I send? Paul Shriner and his colleagues at AudiencePoint have provided billions of answers to these questions. Paul and Matthew have way too much fun getting technical, speculating about the leading edge of email. Topics include email, people, innovation, data, called, Chattanooga, business, AudiencePoint, talking, money, real-time email, tools, the Pacific Northwest, marketing, brands, and ideas.

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Matthew DunnCampaign GeniusData, Send-Time Optimization, Innovation
A Conversation with Massimo Arrigoni of BEE
A Conversation with Massimo Arrigoni of BEE

Simple is hard, and simple is incredibly valuable. An email editor should be simple, but one company has made an email editor so elegant, simple and technologically advanced that thousands of companies and millions of users adore it — BEE. CEO Massimo Arrigoni has helped BEE grow steadily from in-house project to worldwide service. He shares his ideas and insights on product-driven growth and frictionless experiences in this wide-ranging conversation. Topics include email, people, company, editor, build, tool, applications, value prop, customers, platform, innovation, marketing, product, reasons, bit, creating, crm, job, piece, real-time email content and (surprisingly) dentists.

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Matthew DunnCampaign GeniusDesign, Product, Email Editor, Innovation
A Conversation with Ryan Phelan
A Conversation with Ryan Phelan

Ryan Phelan…strategist, marketer, investor, columnist, public speaker; with nearly 2 decades in email, Ryan is a highly respected presence in the email-marketing space. He graciously agreed to be the very first guest on The Future of Email Marketing. Topics: email, sears, marketer, industry, data, started, people, pandemic, RPEOrigin, company, strategy, financial services, groups, customer, talk, inbox, campaign, message, client, experience, real-time email.

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Matthew DunnCampaign GeniusStrategy, Email, Dream It