Posts tagged Strategy
A Conversation with Samantha Iodice

Samantha is a member of the Forbes Communications Council, and a recognized expert in Customer Experience, Email, and Content Strategy. She shared her insights on strategy, marketing, email and careers in a wide-ranging conversation. We agree that email is cool because it isn't cool, and that email marketers don't get the credit they deserve! Samantha is a charter member of Women of Email, a member and contributor for Only Influencers, and a Women of MarTech member and mentor. If you manage people, Samantha's comments about the value of an influential boss will be an inspiration.

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A Conversation with Kate Barrett of eFocus Marketing

The irrepressible Kate Barrett zoomed in from the UK to share her experience and insights on email marketing. We covered email, strategy, loyalty, the perils and joys of clients, and some good-hearted arm-wrestling about AMP for Email. "For me, it's really that understanding of _why_ you're sending that email." Topics include email, people, data, customers, client, business, inbox, message, absolutely, amp, pandemic, email marketing, big, terms, loyalty, interactive, strategy, real-time email, working, marketing, and marketers.

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A Conversation with Ryan Phelan

Ryan Phelan…strategist, marketer, investor, columnist, public speaker; with nearly 2 decades in email, Ryan is a highly respected presence in the email-marketing space. He graciously agreed to be the very first guest on The Future of Email Marketing. Topics: email, sears, marketer, industry, data, started, people, pandemic, RPEOrigin, company, strategy, financial services, groups, customer, talk, inbox, campaign, message, client, experience, real-time email.

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