Skip Fidura is an active and respected email marketing figure, with substantial time on 'both sides of the house', marketing and vendor. He is also a busy fractional CMO, speaker, host, panelist and presenter. Skip's deep experience in the space made for a delightful conversation about the challenges of email marketing. He is also a long-time figure in the UK Direct Marketing Association, the industry body for email marketing. Topics include email, people, marketing, marketers, bow tie, bit, email marketing, real-time email, interesting, conversation, Britain, creativity, trade associations, digital, and creativity.

Matthew DunnApril 26, 2021Campaign Geniusemail marketing, direct marketing, Fractional CMO, UK

A Conversation with Kate Barrett of eFocus Marketing

The irrepressible Kate Barrett zoomed in from the UK to share her experience and insights on email marketing. We covered email, strategy, loyalty, the perils and joys of clients, and some good-hearted arm-wrestling about AMP for Email. "For me, it's really that understanding of _why_ you're sending that email." Topics include email, people, data, customers, client, business, inbox, message, absolutely, amp, pandemic, email marketing, big, terms, loyalty, interactive, strategy, real-time email, working, marketing, and marketers.

Matthew DunnMarch 15, 2021Campaign Geniusemail, UK, Marketing, Strategy