What makes people want to give? That question fascinates Tim Kachuriak, and is the driving spirit of his agency, NextAfter. NextAfter works with many leading purpose-driven organizations to help them connect effectively with their constituents and donors. Email marketing is a key driver for relationships and fundraising for most such organizations, and Tim shares some astute and surprising observations about what works best.
Read MoreDennis Dayman shared his amazing journey through the digital revolution, ranging from startups to big companies to government service and beyond. A veteran of numerous email companies, Dennis started as "a telecomm kid", bonding lines with modems before most people had heard of online. Dennis is a widely-respected thought leader in the area of digital privacy, and an active participant in the OnlyInfluencers email community. His comments about building a successful company are priceless. Great conversation!
Read MoreVeteran marketer, email wizard and author LeeAnn Marie Webster sat down to talk about all that and more. LeeAnn is firmly in the "honor" school of email marketing, with a firm conviction that messages that benefit the customer on the other end benefit the business. (We bonded on a shared loathing for robo calls!) She also shares some interesting personal tales, like living as a "digital nomad" for a year, without a car. If you're in email marketing, or marketing, or you're thinking about finally tackling that book...this is a great conversation!
Read MoreDr. Barlatt has been making quite a stir in her chosen field of email marketing! Her decades of deep data experience and expertise, with a fresh perspective and the irrepressible attitude of a "Cheerful Data Scientist", made this a standout, fun conversation. We talked about email, email and email, and also made time to traverse Blackberry and Waterloo, moving from academia to industry, the charm of Canada, and much, much more! A must-watch for any email marketing program working at scale.
Read MoreSometimes the field finds the person, which seems to be the case for Daniel Monte of The Snow Agency. After learning email marketing in-depth, Daniel jumped into his dream job leading & growing email marketing for a leading agency. We talk about music, email, SMS, innovation, real-time, brands, clients and the rush of making something work.
Read MoreChris — or Christopher — Carr knows a LOT about helping businesses grow. His fast-growing agency Farotech takes an incredibly methodical, long-term approach to helping clients grow through inbound marketing. Chris shared a bunch of insights about starting a business, growing a team, & handling clients. His description of the investment Farotech makes in each new client is particularly inspiring!
Read MoreFounder, sales strategist and podcaster Kevin Snow sat down to talk about his company, customers and business. We delved into the importance of 'niching down', selling, scaling, virtual business and pandemic business, email, marketing, social media, and the importance of a driving vision to growing a company.
Read MoreNaresh Vissa of Krish Media & Marketing spent some time sharing his vast experience with marketing — particularly email. Author of 'Podcastnomics' and 'Fifty Shades of Marketing', Naresh has worked collaborated with some of the best direct response companies in the world. His work in other media, including online radio, podcasting and media informed his insights into email. Topics covered include email, work, people, email marketing, email list, marketing, real-time email, companies, business, seo, home, run, Stansberry & Associates, MailChimp, books, writing and more.
Read MoreSales, selling and people expert Doug C. Brown has helped literally thousands of companies improve sales results. He put that sales-expert lens on email in this relaxed, insightful conversation. You may end up thinking about sales, marketing, leads, prospects in communication in completely different ways.
Topics: people, sales, email, company, doug, person, salesperson, matthew, business, objections, real-time email, life, selling, type, question, conversation, leads, happening, build, clients
Read MoreRui Ewald is Sr. Director, Product Management at Reflektion, an AI-powered personalization platform for digital marketing. He shares some of his experience on the leading edge of personalization and marketing content. We spend some time on the importance of business experiments, and the challenges of data. Rui's grounding in philosophy turns out to be incredibly useful in the knowledge challenges of a fast-moving AI company.
Read MoreVisionary entrepreneur Lisa S. Jones has been pushing the boundaries of email to bring video into the marketing mix since 2005. Her company now enables some of the world's leading brands to deliver compelling experiences, right in the inbox, with EyeMail's patented technology. This conversation with Lisa moves authentically through why she started the company, some of the challenges they've faced, and where she sees it going in the future.
Read MoreApril Mullen is Director of Brand and Content Marketing at SparkPost - the company that sends over 50% of the world's email messages. She's a Renaissance figure, with a background in art history because, y'know, art history and email. April is also a Co-Founder at Women of Email and member of the Forbes Communications Council. She brought a balanced perspective to this conversation — informed about the deep technical side of email, but cognizant of the goals of email marketing. Topics include email, SparkPost, marketing, St. Louis, newsletters, AMP for Email, real-time content, data, dogs and more.
Read MoreSamantha is a member of the Forbes Communications Council, and a recognized expert in Customer Experience, Email, and Content Strategy. She shared her insights on strategy, marketing, email and careers in a wide-ranging conversation. We agree that email is cool because it isn't cool, and that email marketers don't get the credit they deserve! Samantha is a charter member of Women of Email, a member and contributor for Only Influencers, and a Women of MarTech member and mentor. If you manage people, Samantha's comments about the value of an influential boss will be an inspiration.
Read MoreRyan Phelan…strategist, marketer, investor, columnist, public speaker; with nearly 2 decades in email, Ryan is a highly respected presence in the email-marketing space. He graciously agreed to be the very first guest on The Future of Email Marketing. Topics: email, sears, marketer, industry, data, started, people, pandemic, RPEOrigin, company, strategy, financial services, groups, customer, talk, inbox, campaign, message, client, experience, real-time email.
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