Simple is hard, and simple is incredibly valuable. An email editor should be simple, but one company has made an email editor so elegant, simple and technologically advanced that thousands of companies and millions of users adore it — BEE. CEO Massimo Arrigoni has helped BEE grow steadily from in-house project to worldwide service. He shares his ideas and insights on product-driven growth and frictionless experiences in this wide-ranging conversation. Topics include email, people, company, editor, build, tool, applications, value prop, customers, platform, innovation, marketing, product, reasons, bit, creating, crm, job, piece, real-time email content and (surprisingly) dentists.

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