Real-Time Solutions
The CG Platform provides services and infrastructure for a wide range of APIs and tools.
Open Genius provides open metrics, including MPP, plus email traffic data pass-through to Google Analytics.
Real-Time Toolbox
TheToolbox is a configurable collection of in-editor tools for email platforms, including a plugin for the BEE Editor. CG/OG Tools include:
Personalize — data-driven, on-open image design.
Thumbnailer — YouTube-to-email solution.
Pixel — invisible tracking tool for MPP open rates.
Redirector — ad and content solution delivering images + links with Open Genius services.
Schedule — schedule content changes on-open.
Language — images + links based on recipient language configuration on-open.
Geo — image + link delivery based on recipient location.
Tools not yet OG-enabled include:
Places — on-open place names based on recipient location.
Weather — live conditions + forecasts based on recipient location or preset location.
Tracking — on-open package status for FedEx, UPS, USPS and 20 additional carriers.
Markets — financial market reports, including stocks.
Webshots — live website-to-graphics screenshots.
Barcode — data-driven barcode images.
QRCode — data-driven QR Code images.
Photos - 10+ Million royalty-free images.
Timers — live countdown timers.
Social Signal
Social Signal is a new service which groups email users based on the world’s first real-time social media segmentation system. Social Signal enables content targeting to 80 segments, 17 families and 6 groups, comprising over 300 million people.
Social Signal-enabled tools include:
Beacon — gathers customer-base profiles from an invisible HTML snippet.
Segmentor – delivers images + links based on recipient segment, family or group.
The Schedule, Redirector, Language, Geo and Personalize are also Social Signal enabled.
Custom Solutions
Custom solutions can be implemented based on the capabilities and tools of the underlying services.