“Email, once a direct channel between sender and recipient, is now subject to an ever-more complicated flow. And this is largely due to the mobile-duopoly battle between Apple and Google, judging by Email Flow Structure: Proxies and Privacy, a new paper by Campaign Genius.” —Ray Schultz, MediaPost
Read MoreThe instant an email is sent, the content begins to age. People open messages on their own schedule, and with cloud inboxes, keeping email longer. The #1 action people take with an email of interest, according to the UK DMA, is to save it for later. The Schedule tool provides easy time-based management for content in the inbox.
Read MoreHomebuilders face marketing challenges of completely different scale than other industries. In a time of unprecedented demand, units can disappear overnight. When marketing content makes a prospect fall in love with a model that’s no longer available, sales can vanish. Keeping email content synchronized with building schedules and sales inventories is tough. Email production requires lead time, with no opportunities to change once campaigns are sent. Campaign Genius has developed a breakthrough, patent-pending solution for homebuilder email marketing.
Read MoreReal-time content allows for real-time testing, real-time data, and automatic optimization. Real-time allows for A/B/N, many variants of a single content element, all in the same send. Open/view and click data is available immediately. The Optimize tool gives marketers a no-code, drag-and-drop method to utilize real-time testing and optimization within the email editor.
Read MoreThe Real-Time Toolbox provides a platform-ready solution for real-time content capability. This lightweight cloud-and-edge-based Javascript plugin puts real-time content inside the editor. Integration is simple. Roadmap milestones take days, not years.
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