On May 10, 2023, our partners at Mailmodo are launching an awesome “challenge” to help companies improve their email performance. This free, tool-agnostic challenge sequence will help you improve deliverability, open rates, and click rates across your email program.
Read MoreCampaign Genius announces the addition of “Thumbnailer” to the Real-Time Toolbox. Thumbnailer generates animated GIFs and generates email template HTML for any public YouTube video. Retrieving the preset YouTube thumbnails for videos is also option.
Read MoreLeverage the power of email personalization to get better email open rates and faster conversion of your referrals with the CloudSponge Contact Picker. 3 Months Free!
Read MoreToday, Campaign Genius, a content personalization platform for email, announced the launch of The Future of Email newsletter. This free email publication will cover key topics in the email space, including content, design, technology, podcasts, policy and privacy.
Read MoreEmail pixels & images fetched through Apple’s MPP infrastructure do provide location data. Google's image proxy provides time- and open data. It's a puzzle!
Read MoreAre email marketers breathing a sigh of relief? If so…they risk being the proverbial frog, blowing happy bubbles in a slowly-heating pot.
Read More‘Open Genius’ provides opens and rates for campaigns, including MPP traffic, from a single line of HTML content.
Read MoreThe Visual Toolbox from Campaign Genius provides email platforms with a rich set of real-time content tools, right within the email editor. It is one of the first “AddOns” in the BEE ecosystem. Platforms that use the BEE Plugin email editor or landing-page editor can activate and configure the Visual Toolbox independently for their customers to use.
Read MoreThis article analyzes the long-term implications of AMP for Email, and examines some potential consequences of widespread adoption.
Read MoreTL/DR: Get help for your email production; Campaign-Genius will set up an account and deliver up to a million images, free.
Read MoreEmail is one of the few mainstream platforms that has stayed obstinately “dumb” — inherently incapable of computing operations of and on its own. The temptation to change that, and introduce “smart”, complex functions on par with other channels and standards, is understandable. But it introduces risks that, in my opinion, cannot be avoided no matter how cleverly AMP for Email is engineered. Is the gain worth the cost?
Read MoreTo make visual content useful across the fragmented world of digital media requires more than just rendering a JPG file. That’s why Campaign-Genius generates a smart landing page for every image request on-demand.
Read MoreA new agency partner said “A customer wants to assign a personalize coupon to each recipient. They just gave us a CSV with 100,000 codes. Can you help?”
Us, Friday: <hmmm….>
Us, Monday: “All set!”
Read MoreI ran across this content strategy video from Coca-Cola by accident. It's smart, thorough and as whoever posted it said "This is the best modern content marketing (messaging) strategy video..." I'm still shaking my head that this is publicly available - heads should be rolling in Atlanta. If you're in content marketing, do yourself a favor and watch it before it becomes unavailable.
Read More“To measure effectiveness, we incorporated code to trigger a Google Analytics event for Scroll Depth, with a goal of the user scrolling to 75% of the page depth.
After running the experiment for 17 days, we saw that the user was 388% more likely to scroll to 75% of the page depth when we led with an image instead of the text.”
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