What makes people want to give? That question fascinates Tim Kachuriak, and is the driving spirit of his agency, NextAfter. NextAfter works with many leading purpose-driven organizations to help them connect effectively with their constituents and donors. Email marketing is a key driver for relationships and fundraising for most such organizations, and Tim shares some astute and surprising observations about what works best.
Read MoreVeteran marketer, email wizard and author LeeAnn Marie Webster sat down to talk about all that and more. LeeAnn is firmly in the "honor" school of email marketing, with a firm conviction that messages that benefit the customer on the other end benefit the business. (We bonded on a shared loathing for robo calls!) She also shares some interesting personal tales, like living as a "digital nomad" for a year, without a car. If you're in email marketing, or marketing, or you're thinking about finally tackling that book...this is a great conversation!
Read MoreFounder Ross Brouse has grown Continuous Networks into a leading IT services company. We got some insights into how and why, along with Ross's view on culture, hiring, technology and the importance of candid conversations.
Read MoreDarren Magarro, founder of the innovative DSM Agency, had some fascinating founder insights to share about jumping off the cliff and building on the way down.We covered email, digital marketing, real-time content, teams, management and a host of side topics! His clear pride & trust in his teammates is a high point.
Read MoreJenna Tiffany zoomed in from Portugal to talk about her new book, Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing, and share her insights on email, content, marketing, strategy, social media and the hard work of actually writing a book.
Read MoreDo most email editors suck? In a sometimes-calm, sometimes-funny conversation, email expert Jeff Ginsberg shared his perspective on that and related topics. We covered SMTP, real-time content, SaaS, marketers, Subarus, kids, digital natives, rotary phones, analytics and that was just the first twenty minutes.
Read MoreIndustry and thought leader Jeanne Jennings sat down with me for a long, informed conversation about all things email. In addition to keeping EmailOpShop clients on the leading edge, Jeanne is the manager and steward of OnlyInfluencers.com, the leading email community. She also produces the annual Email Innovation Summit conference — this year, cyberspace, next year, Vegas!
Read MoreSenior Product Manager at the well-known AWeber, Meghan is passionate and extremely knowledgeable about the world of email and the craft of product design. We talked about email, product management, real-time email, AMP for email, small businesses and the challenges and opportunities of working through the pandemic.
Read MoreNicholas Einstein has seen email marketing from all sides — marketer, industry analyst and technology vendor. His insights into the dynamics of the martech market in this wide-ranging conversation are particularly valuable.
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