A Conversation with Nick Crawford of Twist

Nick Crawford brought his British reserve and sly humor to a fun, rambling conversation about marketing, email, clients, agencies and wildlife. Nick figures he's a Hufflepuff, and it showed in his generous views on the challenges and opportunities of email marketing. We went down any number of rabbit holes in search of insight. Topics: email, work, real-time email, customers, people, business, content, view, charity, relevance, conversation, personalization, writing, being nice, relationships.

Matthew DunnJune 9, 2021Campaign GeniusHufflepuff, Marketing, Customers, Wildlife, Relationships

A Conversation with Lars Helgeson of GreenRope

Founder, executive, author and world traveller Lars Helgeson joined Matthew to share his insights on business communication today. How can companies be customer-smart? How can sales, marketing, support, service and all the other touchpoints work together? GreenRope operates in 40 countries, giving thousands of businesses a coherent answer to these questions.

Matthew DunnMarch 12, 2021Campaign GeniusCRM, Customers, Data, Centralization, Innovation