A Conversation with Dr. Ada Barlatt of Operations Ally

Dr. Barlatt has been making quite a stir in her chosen field of email marketing! Her decades of deep data experience and expertise, with a fresh perspective and the irrepressible attitude of a "Cheerful Data Scientist", made this a standout, fun conversation. We talked about email, email and email, and also made time to traverse Blackberry and Waterloo, moving from academia to industry, the charm of Canada, and much, much more! A must-watch for any email marketing program working at scale.

Matthew DunnJuly 19, 2021Campaign GeniusEmail, Data, Academia, Marketing, Canada

A Conversation with Lars Helgeson of GreenRope

Founder, executive, author and world traveller Lars Helgeson joined Matthew to share his insights on business communication today. How can companies be customer-smart? How can sales, marketing, support, service and all the other touchpoints work together? GreenRope operates in 40 countries, giving thousands of businesses a coherent answer to these questions.

Matthew DunnMarch 12, 2021Campaign GeniusCRM, Customers, Data, Centralization, Innovation

A Conversation with Paul Shriner of AudiencePoint

When is the best time to send an email? How often should I send email? What email should I send? Paul Shriner and his colleagues at AudiencePoint have provided billions of answers to these questions. Paul and Matthew have way too much fun getting technical, speculating about the leading edge of email. Topics include email, people, innovation, data, called, Chattanooga, business, AudiencePoint, talking, money, real-time email, tools, the Pacific Northwest, marketing, brands, and ideas.