Skip Fidura is an active and respected email marketing figure, with substantial time on 'both sides of the house', marketing and vendor. He is also a busy fractional CMO, speaker, host, panelist and presenter. Skip's deep experience in the space made for a delightful conversation about the challenges of email marketing. He is also a long-time figure in the UK Direct Marketing Association, the industry body for email marketing. Topics include email, people, marketing, marketers, bow tie, bit, email marketing, real-time email, interesting, conversation, Britain, creativity, trade associations, digital, and creativity.

Matthew DunnApril 26, 2021Campaign Geniusemail marketing, direct marketing, Fractional CMO, UK

A Conversation with Christopher Marriott, CEO of Email Connect

The Future of Email hosted Chris Marriott for a wide-ranging conversation about email. We covered ESPs, CDPs, and RFPs....real-time content, strategy, technology...pandemic, post-demic and all things email. Check out the terrific 'Email Geeks Drinking Coffee' channel for more insights from Chris and his guests..

Matthew DunnMarch 5, 2021Campaign GeniusCDP ESP ISP, email marketing, RFPs, Platforms

A Conversation with Nicholas Einstein of Cheetah Digital

Nicholas Einstein has seen email marketing from all sides — marketer, industry analyst and technology vendor. His insights into the dynamics of the martech market in this wide-ranging conversation are particularly valuable.