A Conversation with April Mullen of Sparkpost

April Mullen is Director of Brand and Content Marketing at SparkPost - the company that sends over 50% of the world's email messages. She's a Renaissance figure, with a background in art history because, y'know, art history and email. April is also a Co-Founder at Women of Email and member of the Forbes Communications Council. She brought a balanced perspective to this conversation — informed about the deep technical side of email, but cognizant of the goals of email marketing. Topics include email, SparkPost, marketing, St. Louis, newsletters, AMP for Email, real-time content, data, dogs and more.

Matthew DunnMarch 29, 2021Campaign GeniusSparkPost, Email, AMP for Email, Innovation

A Conversation with Lars Helgeson of GreenRope

Founder, executive, author and world traveller Lars Helgeson joined Matthew to share his insights on business communication today. How can companies be customer-smart? How can sales, marketing, support, service and all the other touchpoints work together? GreenRope operates in 40 countries, giving thousands of businesses a coherent answer to these questions.

Matthew DunnMarch 12, 2021Campaign GeniusCRM, Customers, Data, Centralization, Innovation

A Conversation with Paul Shriner of AudiencePoint

When is the best time to send an email? How often should I send email? What email should I send? Paul Shriner and his colleagues at AudiencePoint have provided billions of answers to these questions. Paul and Matthew have way too much fun getting technical, speculating about the leading edge of email. Topics include email, people, innovation, data, called, Chattanooga, business, AudiencePoint, talking, money, real-time email, tools, the Pacific Northwest, marketing, brands, and ideas.

Matthew DunnFebruary 5, 2021Campaign GeniusData, Send-Time Optimization, Innovation

A Conversation with Massimo Arrigoni of BEE

Simple is hard, and simple is incredibly valuable. An email editor should be simple, but one company has made an email editor so elegant, simple and technologically advanced that thousands of companies and millions of users adore it — BEE. CEO Massimo Arrigoni has helped BEE grow steadily from in-house project to worldwide service. He shares his ideas and insights on product-driven growth and frictionless experiences in this wide-ranging conversation. Topics include email, people, company, editor, build, tool, applications, value prop, customers, platform, innovation, marketing, product, reasons, bit, creating, crm, job, piece, real-time email content and (surprisingly) dentists.

Matthew DunnJanuary 29, 2021Campaign GeniusDesign, Product, Email Editor, Innovation