Skip Fidura is an active and respected email marketing figure, with substantial time on 'both sides of the house', marketing and vendor. He is also a busy fractional CMO, speaker, host, panelist and presenter. Skip's deep experience in the space made for a delightful conversation about the challenges of email marketing. He is also a long-time figure in the UK Direct Marketing Association, the industry body for email marketing. Topics include email, people, marketing, marketers, bow tie, bit, email marketing, real-time email, interesting, conversation, Britain, creativity, trade associations, digital, and creativity.

Matthew DunnApril 26, 2021Campaign Geniusemail marketing, direct marketing, Fractional CMO, UK