Leading With Images Is 4x Better
“To measure effectiveness, we incorporated code to trigger a Google Analytics event for Scroll Depth, with a goal of the user scrolling to 75% of the page depth.
After running the experiment for 17 days, we saw that the user was 388% more likely to scroll to 75% of the page depth when we led with an image instead of the text.”
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A Thousand Thousand Little Decisions
There’s a invisible graph line that’s familiar to everyone who’s launched a new venture - a thousand thousand little up-and-down steps to get to the big peaks - like putting a new web site online. It’s sometimes a little jarring to come back to the copy (or source code, or Illustrator files) - the shock of the familiar. “Oh yeah…guess I did do that.”
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