"Open Genius" delivers email opens and rates with privacy.

TL/DR: ‘Open Genius’ provides opens and rates for campaigns, including MPP traffic, from a single line of HTML content.

Apple’s WWDC in June 2021 introduced Mail Privacy Protection in 30 seconds — a boulder dropped in the email pond.

As the news spread, industry consensus has been that open rates would be killed by MPP, and that real-time content would be “mostly dead” as well.

Nope.

The Campaign Genius team dug deep into both problems; Open Genius is our solution to help email marketers and protect consumers.

• Open Genius delivers opens and rates while protecting user privacy.

• Opens and open rates include MPP users.

• No PII is involved.

• Open Genius can be used on any email platform with 1 line of HTML.

• Everything is anonymized and hashed; results are “how many”, never “who”.

• Rates and projections are calculated statistically for each campaign, segment or group, in near-real-time.

• Data can be gathered with pixels or with visible images, including real-time content (Updated Live Split Testing, Language Targeting and Scheduled Content tools shipping in Nov.)

• Open Genius is inexpensive and use-based.

• Licensing, tools and white-label options are available for email platforms.

Customers that subscribe before Dec 31 2021 get a 25% lifetime discount.

Details, plans and signup are at CampaignGenius.io/Open-Genius.