"Open Genius" delivers email opens and rates with privacy.
TL/DR: ‘Open Genius’ provides opens and rates for campaigns, including MPP traffic, from a single line of HTML content.
Apple’s WWDC in June 2021 introduced Mail Privacy Protection in 30 seconds — a boulder dropped in the email pond.
As the news spread, industry consensus has been that open rates would be killed by MPP, and that real-time content would be “mostly dead” as well.
Nope.
The Campaign Genius team dug deep into both problems; Open Genius is our solution to help email marketers and protect consumers.
Open Genius delivers opens and rates while protecting user privacy.
Opens and open rates include MPP users.
No PII is involved.
Open Genius can be used on any email platform with 1 line of HTML.
Everything is anonymized and hashed; results are “how many”, never “who”.
Rates and projections are calculated statistically for each campaign, segment or group, in near-real-time.
Data can be gathered with pixels or with visible images, including real-time content (Updated Live Split Testing, Language Targeting and Scheduled Content tools shipping in Nov.)
Open Genius is inexpensive and use-based.
Licensing, tools and white-label options are available for email platforms.
Customers that subscribe before Dec 31 2021 get a 25% lifetime discount.
Details, plans and signup are at CampaignGenius.io/Open-Genius.