Posts by Matthew Dunn
Free! Email Performance Tune-Up With Mailmodo

On May 10, 2023, our partners at Mailmodo are launching an awesome “challenge” to help companies improve their email performance. This free, tool-agnostic challenge sequence will help you improve deliverability, open rates, and click rates across your email program.

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Matthew Dunn
BEE Plugin 'Visual Toolbox' AddOn Released

The Visual Toolbox from Campaign Genius provides email platforms with a rich set of real-time content tools, right within the email editor. It is one of the first “AddOns” in the BEE ecosystem. Platforms that use the BEE Plugin email editor or landing-page editor can activate and configure the Visual Toolbox independently for their customers to use.

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Matthew DunnCampaign-Genius
Should Email Remain "Dumb"?

Email is one of the few mainstream platforms that has stayed obstinately “dumb” — inherently incapable of computing operations of and on its own. The temptation to change that, and introduce “smart”, complex functions on par with other channels and standards, is understandable. But it introduces risks that, in my opinion, cannot be avoided no matter how cleverly AMP for Email is engineered. Is the gain worth the cost?

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Matthew Dunn
Dynamic Coupon Management

A new agency partner said “A customer wants to assign a personalize coupon to each recipient. They just gave us a CSV with 100,000 codes. Can you help?”

Us, Friday: <hmmm….>

Us, Monday: “All set!”

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Matthew Dunn
Free: $35 Billion Content Marketing Strategy

I ran across this content strategy video from Coca-Cola by accident. It's smart, thorough and as whoever posted it said "This is the best modern content marketing (messaging) strategy video..." I'm still shaking my head that this is publicly available - heads should be rolling in Atlanta. If you're in content marketing, do yourself a favor and watch it before it becomes unavailable.

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Matthew Dunn