Real-time content allows for real-time testing, real-time data, and automatic optimization. Real-time allows for A/B/N, many variants of a single content element, all in the same send. Open/view and click data is available immediately. The Optimize tool gives marketers a no-code, drag-and-drop method to utilize real-time testing and optimization within the email editor.

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The Real-Time Toolbox provides a platform-ready solution for real-time content capability. This lightweight cloud-and-edge-based Javascript plugin puts real-time content inside the editor. Integration is simple. Roadmap milestones take days, not years.

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