BDX Connector White Paper

Real-Time Email Content for Homebuilders

Homebuilders face marketing challenges of completely different scale than other industries. In a time of unprecedented demand, units can disappear overnight. When marketing content makes a prospect fall in love with a model that’s no longer available, sales can vanish.

Email marketing is ‘the last mile’ of digital marketing. Engaging email content gets people in their cars and on the phone to act.

But keeping email content synchronized with building schedules and sales inventories is tough. Email production requires lead time, with no opportunities to change once campaigns are sent.

Not any more.

Campaign Genius has developed a breakthrough, patent-pending solution for homebuilder email marketing.

The BDX Connector™ drives real-time content from existing BDX and Zillow data feeds. Email messages and landing-page links update on-open. Customers see current inventory, pricing and specials each time they open a message.

Email production becomes simpler and faster; no more Photoshop updates and last-minute changes. The content manages itself, from BDX data feeds already in-place.

This white paper explains how.

📥 Click Here To Download White Paper

1 INTRODUCTION

Since 2001, the homebuilding industry has used an XML “data feed” to publish timely, accurate data for sales and marketing. While the format has its frustrations, it is the accepted standard. The BDX Feed ‘syndicates’ information, so a single file (however complex) can do the job of making communities, lots, plans and specs available on a wide range of digital outlets. Zillow, Trulia, NewHomeSource, Realtor.com and other sources of significant traffic accept this feed.

Ironically, homebuilders have had no way to use their own feed for their own email marketing! Email marketing platforms and CRMs manage lists and deliver email, but specialized, industry-specific data connectors are rare.

The BDX Connector from Campaign Genius does more than fill the gap — it turns every outbound email into an always-live, always-up-to-date message.

1.1 Real-Time Content

Every email client in common use — billions of them — support real-time email content. ‘Real-time’ means just what it says; content that is live and updated at the moment of open. Conventional email use has focused on send-time content, but vendors like Campaign Genius, Movable Ink and Liveclicker have successfully delivered billions of real-time messages.

Real-time content does not involve email client scripts, or technical changes on email and CRM platforms. Instead, real-time utilizes live image-tag updates and hyperlink redirects. A single line of HTML in an email template embeds real-time content in the message.

CODE EXAMPLE; BDX real-time image with real-time link:

      <a href=”http://cgeni.us/link/Dost-Winy?subnum=28344”>

            <img src=”http://cgeni.us/img/Dost-Winy.png?subnum=28344”>

      </a>

1.2 Real-Time vs Send-Time

More advanced email and CRM platforms deliver time-of-send content selection. While this widens the content range, no vendors include live BDX data for time-of-send content. If they did, content would still be detached and unsynced from BDX once sent.

In contrast to real-time, send-time content (sometimes called “dynamic content”) is not driven by point-of-open data, such as geocoordinates and device.

1.2a Send-Time disadvantages

· Limited to in-platform query data, typically list-centric and flat.

· No mechanism to update content after send.

· Send-time graphics compositing is not available in any major ESP or CRM.

· Send-time processing requires additional server capacity.

1.2b Real-Time advantages:

· Real-time content combines list and segment data with in situ on-open data.

· Marketers can perpetually modify content and hyperlink destinations.

· Real-time platforms provide full on-the-fly delivery of data-driven graphics.

· Recipients’ email client device issues requests.

1.3 Integration Considerations

· Campaign Genius real-time content requires no IT integration or data exports.

· Recipient data is transmitted via ‘merge fields’ in each email message.

· Image and link requests from email clients relay recipient-specific data to real-time engine.

· Content design remains “live”; templates can be changed after send.

1.4 Email Client Support

All major email clients, including standard corporate email systems, support the HTML email body part. While email HTML has limited CSS support and no scripting, image and link content is handled on the cloud side of the HTTP ‘fetch’. Certain clients, including Gmail, utilize proxy servers for image fetch. This mainly affects geolocation, but does not affect personalization or real-time content updates.

1.5 Design Limitations

Real-time content comprises image tags and hyperlinks. Images can include any mix of text (static and dynamic), background, and composited visuals. Recipients can read text-on-image copy just as well as body copy, with the benefit of more fonts and design options. Campaign Genius provides dynamic control of background images, animations, static/dynamic text and picture-on-picture compositing.

1.6 Limitations of Real-Time

· Real-time content updates are “on-open”; messages left open will not update.

· Content design must account for static body copy and real-time messaging.

· While offline email is increasingly rare, real-time content depends on live Internet

· Clients who turn off default “view with images” settings will see static <alt=”” content. BDX Connector Data Transformation

BDX is a complex hierarchical format. Two variants are in common use, the original BDX format, and a Zillow variant with some additional data and limitations.

1.7 BDX and Zillow Differences

These features are Zillow specific:

· Lots included in community listing.

· Promotions included for Communities AND Specs (BDX only supports Community Promotions)

· Specs include Open Houses dates and times

These features are BDX specific:

· “Carbon copy” email address included on all lead notifications.

· Spec included when the related Plan is no longer available for a to-be-built sale.

The two formats overlap in structure but differ in details in a few instances:

· Both support a Stories value for Plans (how many floors a home has):
BDX allows decimals: 1, 1.5, 2, 2.5, etc.
Zillow requires whole numbers; 1, 2, 3, etc.

· Both support a Community Status:
BDX permits Active, Grand Opening, Closeout, or Coming Soon
Zillow permits Active or Coming Soon

1.8 BDX-to-Function Syntax

Campaign Genius uses Excel-like functions to control data-driven text and data-driven image compositing. This enables email marketers to design content templates with a mix of static text, dynamic text, dynamic backgrounds and dynamic image-on-image compositing in a “no-code” environment.

Connector-enabled accounts have access to 2 functions, CG.BDX (standard) and CG.BDXX (extended). Syntax for both functions is the same; the extended function provides more granular calls into the XML ‘tree’.

The Connector currently returns a subset of values from a BDX XML based on the subdivision-number parameter. For example:

https://app.campaign-genius.com/img/This-That.png?subnum=24742

would return the XML values for subdivision number 24742.

1.9 CG.BDX and CG.BDXX

The functions CG.BDX and CG.BDXX are set in the ‘Content Sets’ area of the /use/ page for a Campaign Genius image template. Each use of the function specifies the source XML, the XML node to be fetched, and (optionally) a fallback value. The fallback value is substituted if the data is missing from the XML for a given node of a subdivision being fetched.

This example:

CG.BDX('source':'https://www.builder.com/xml_feeds/builder_corp.xml','node':’Plan.Description','fallback':'Walk-in Closets, Covered Patio, Fireplaces, Breakfast Area')

Inserts the value from this node

<Plan>

for the subdivision specific by subnum= in the specified text field or image-placeholder on the Campaign Genius template.

1.9a CG.BDX Fields With Sample Values

The bullet examples show the field name and resulting value for the CG.BDX function. For example, to use the base price value in a dynamic text-field position, the data sheet value for that field would be:

CG.BDX('source':' https://www.yourbuilder.com/zillow-xml/,'node':'BasePrice','fallback':'$500K - $800K')

This list shows the nodes, and resulting values, from this example BDX file, in the form:

• Node: values

function : CG.BDX

source : https://www.yourbuilder.com/zillow-xml/

subnum : Sub576

compact : True

· BasePrice: 625,460 - $722,847

· Baths : 0 - 4 Baths

· Bedrooms : 4 - 5 Beds

· BrandLogo_Med.ReferenceType : URL

· BrandName : Builder Homes

· BuilderNumber : B38138

· BuilderWebsite : http://www.yourbuilder.com

· DefaultLeadsEmail : jillian@buildersinc.com

· DrivingDirections : Going East on Poplar Avenue toward Collierville, take a right Byhalia Road. Continue on Byhalia for approximately 1.75 miles. Take the second right onto Shelby Drive. Follow Shelby Drive for approximately 1 mile to Fleming Road. Take a left on Fleming Road and the Builder Preserve community entrance is on your left. This is a new neighborhood so it might not come up in your GPS. Please call Mary at 901-309-0710 for any assistance with directions or appointments.

· Plan.BasePrice : 625460

· Plan.BaseSqft : 4673

· Plan.HalfBaths : 0

· Plan.PlanImages.ElevationImage : https://www.yourbuilder.com/wp-content/uploads/2018/03/a-2.jpg

· Plan.PlanImages.FloorPlanImage : https://www.yourbuilder.com/wp-content/uploads/2018/03/download-2-10.png

· Plan.PlanName : Angela Marie (80')

· Plan.PlanNumber : Plan719

· Plan.PlanTypeName : Single Family

· Plan.PlanWebsite : https%3A%2F%2Fwww.yourbuilder.com%2Fplan%2FBuilder-preserve-angela-marie-i-80%2F

· Plan.RichDetails.CoolingSystems.CoolingSystem : Central

· Plan.RichDetails.HeatingFuels.HeatingFuel : Gas

· Plan.RichDetails.HeatingSystems.HeatingSystem : ForcedAir

· Plan.RichDetails.ParkingTypes.ParkingType : GarageAttached

· Plan.Type : Single Family

· SalesOffice.Address.City : Collierville

· SalesOffice.Address.Geocode.Latitude : 35.066329

· SalesOffice.Address.Geocode.Longitude : -89.762001

· SalesOffice.Address.State : TN

· SalesOffice.Address.Street1 : 193 Cartwright Farm Lane

· SalesOffice.Address.ZIP : 38017

· SalesOffice.Phone.AreaCode : 901

· SalesOffice.Phone.Prefix : 309

· SalesOffice.Phone.Suffix : 0710

· SalesOfficeAddress : 193 Cartwright Farm Lane, Collierville,TN 38017

· Schools : District - : , ,

· SpecPrice : $671,638 - $733,266

· SpecSqft : 4,051 sq. ft.

· SubAddress : 4759 Builder Park Cir West, Collierville,TN

· SubAddress.SubCity : Collierville

· SubAddress.SubGeocode.SubLatitude : 35.019977

· SubAddress.SubGeocode.SubLongitude : -89.705628

· SubAddress.SubState : TN

· SubAddress.SubStreet1 : 4759 Builder Park Cir West

· SubAddress.SubZIP : 38017

· SubImage : https://www.yourbuilder.com/wp-content/uploads/2018/02/SR2_4296.jpg

· SubImage.Title : SR2_4296

· SubWebsite : https%3A%2F%2Fwww.yourbuilder.com%2Fcommunity%2FBuilder-preserve%2F

· SubdivisionName : Builder Preserve

· SubdivisionNumber : Sub

Most node names are literal to the XML source. Certain node names, such as “Schools”, are specially-constructed from multiple nodes.

See Appendix 1 for the detailed example of the CG.BDXX function. This “Extended” function exposes all of the XML nodes by name to allow more in-depth use of the BDX data.

1.9b Real-Time BDX Hyperlink Redirects

The BDX format includes a number of hyperlink fields for web pages, including Plan website, Spec website and more. Campaign Genius provides automatic redirection of clicks based on current BDX data. This is managed with the special template field labeled “SiteSync”.

SiteSync values are extracted from the BDX by use of the same functions, CG.BDX or CG.BDXX.

CG.BDX('source': ‘https://www.builder.com/xml_feeds/builder_corp.xml','node':'SubWebsite','fallback':'https://builder.com')

Hyperlink redirects are handled in real-time, based on the latest data from the specific BDX feed. The SiteSync redirect is a simple URL, formatted almost identically to the image-template URL.

<a href=https://app.campaign-genius.com/link/Dost-Winy?subnum=Sub576 >
…other html…
</a>

The sample below shows this in-use.

2 Sample Homebuilder Template

Campaign Genius’ authoring platform provides a Powerpoint-like environment for marketers to design graphical templates. Designers set a background image. They can then layer text and ‘image placeholders’ on top of the background image. Text fields can be individually formatted, including font, color, background, alignment and character format.

Text fields can include a mix of static text and dynamic fields; in the example below, “From {{baseprice}}” has the static text “From “ and the dynamic field “{{baseprice}}”.

The light-blue rectangle in this example is Image Placeholder #1 (“IMAGE1”). It defines the placement and size of a graphic to be composited dynamically. Multiple image placeholders are allowed.

Each Campaign Genius template is assigned a unique ID; the current format is 2 four-letter words. This template ID is the key to image and link-redirect requests.

The example template below has the ID ‘Dost-Winy’.

When a template design is drafted, the design can be saved. Assigning values or functions to dynamic fields is handled on the /use/ page for the template, which follows. Importantly, template design can be revised at any time.

Field values, including custom functions, are handled on the Data pane of the /use/ page. Because the sample template in this case includes many fields, only the first few are shown in this screenshot – IMAGE1, amenities, baseprice, etc. Fields are automatically sorted alphabetically.

The dynamic field ‘baseprice’ contains the function shown earlier:

CG.BDX('source':'https://www.builder.com/xml_feeds/builder_corp.xml','node':’Plan.Description','fallback':'Walk-in Closets, Covered Patio, Fireplaces, Breakfast Area')

CG.BDX and CG.BDXX allow these parameters:

· ‘source’ – the URL path of the source XML file

· ‘node’ – the node name to be extracted

· ‘fallback’ — the value to substitute if the node is empty, or if the subdivision is not available in the latest version of the BDX feed.

3 Adding Real-Time Content to Email Templates

By design, Campaign Genius real-time content does not require technical integration with marketing platforms, ESPs, CRMs and so on. Using real-time content simply requires including image and hyperlink URLs in email templates.

To use this sample in an email message, this HTML would be pasted into the email template:

<a href="https://app.campaign-genius.com/link/Dost-Winy?subnum={{subnum}}">    <img src="https://app.campaign-genius.com/img/Dost-Winy.png?subnum={{subnum}}" style="max-width: 100%;" alt="BDX-driven Real-Time Content" />  </a>

Note the ‘merge field’ values {{subnum}}, used in both the SiteSync redirect and the image source path.  The double-curly-brace format {{ }} is the most common, but it is not a technical requirement.  If the subdivision number is to be provided on-merge, use the correct merge-field syntax and field name for the system sending the message. In other words, just merge the subdivision number in at send time.

4 Appendix 1: CG.BDXX() Sample

This list shows the nodes, and resulting values, from this example BDX file, in the form:

• Node: values

function : CG.BDXX

source : https://www.yourBuilderhome.com/zillow-xml/

subnum : Sub576

compact : False

· BasePrice : $625,460 - $722,847

· Baths : 0 - 4 Baths

· Bedrooms : 4 - 5 Beds

· BrandLogo_Med.ReferenceType : URL

· BrandName : Builder Homes

· BuilderNumber : B38138

· BuilderWebsite : http://www.yourBuilderhome.com

· DefaultLeadsEmail : jillian@Builderhomesinc.com

· Lot.1.Address.City : Collierville

· Lot.1.Address.Geocode.Latitude : 35.018710

· Lot.1.Address.Geocode.Longitude : -89.704596

· Lot.1.Address.State : TN

· Lot.1.Address.Street1 : 4758 Carousel Lane

· Lot.1.Address.ZIP : 38017

· Lot.1.LotName : Lot 59

· Lot.1.LotNumber : 59

· Lot.1.Status : Available

· Lot.2.Address.City : Collierville

· Lot.2.Address.Geocode.Latitude : 35.019616

· Lot.2.Address.Geocode.Longitude : -89.703464

· Lot.2.Address.State : TN

· Lot.2.Address.Street1 : 4763 Builder Park Circle East

· Lot.2.Address.ZIP : 38017

· Lot.2.LotName : Lot 65

· Lot.2.LotNumber : 65

· Lot.2.Status : Available

· Lot.3.Address.City : Collierville

· Lot.3.Address.Geocode.Latitude : 35.019361

· Lot.3.Address.Geocode.Longitude : -89.702634

· Lot.3.Address.State : TN

· Lot.3.Address.Street1 : 4726 Builder Park Circle East

· Lot.3.Address.ZIP : 38017

· Lot.3.LotName : Lot 50

· Lot.3.LotNumber : 50

· Lot.3.Status : Available

· Lot.4.Address.City : Collierville

· Lot.4.Address.Geocode.Latitude : 35.018756

· Lot.4.Address.Geocode.Longitude : -89.705789

· Lot.4.Address.State : TN

· Lot.4.Address.Street1 : 4754 Builder Park Circle West

· Lot.4.Address.ZIP : 38017

· Lot.4.LotName : Lot 11

· Lot.4.LotNumber : 11

· Lot.4.Status : Available

· Lot.5.Address.City : Collierville

· Lot.5.Address.Geocode.Latitude : 35.019888

· Lot.5.Address.Geocode.Longitude : -89.703814

· Lot.5.Address.State : TN

· Lot.5.Address.Street1 : 10756 Builder Park Circle North

· Lot.5.Address.ZIP : 38017

· Lot.5.LotName : Lot 54

· Lot.5.LotNumber : 54

· Lot.5.Status : Available

· Plan.1.BasePrice : 625460

· Plan.1.BaseSqft : 4673

· Plan.1.Baths : 3

· Plan.1.Bedrooms : 4

· Plan.1.Garage : 3

· Plan.1.HalfBaths : 0

· Plan.1.PlanImages.ElevationImage : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/a-2.jpg

· Plan.1.PlanImages.ElevationImage.1 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/a-2.jpg

· Plan.1.PlanImages.ElevationImage.1.Title : a

· Plan.1.PlanImages.ElevationImage.2 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/B-4.jpg

· Plan.1.PlanImages.ElevationImage.2.Title : B

· Plan.1.PlanImages.ElevationImage.3 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/C-4.jpg

· Plan.1.PlanImages.ElevationImage.3.Title : C

· Plan.1.PlanImages.ElevationImage.4 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/D-5.jpg

· Plan.1.PlanImages.ElevationImage.4.Title : D

· Plan.1.PlanImages.ElevationImage.5 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/E-5.jpg

· Plan.1.PlanImages.ElevationImage.5.ReferenceType : URL

· Plan.1.PlanImages.ElevationImage.5.SequencePosition : 12

· Plan.1.PlanImages.ElevationImage.5.Title : 4711 Carousel Lane

· Plan.1.PlanImages.ElevationImage.5.xmlval : https://www.yourBuilderhome.com/wp-content/uploads/2019/02/0584711-Carousel-Lane-FULL-scaled.jpg

· Plan.1.PlanImages.FloorPlanImage : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/download-2-10.png

· Plan.1.PlanImages.FloorPlanImage.1 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/download-2-10.png

· Plan.1.PlanImages.FloorPlanImage.1.Title : download (2)

· Plan.1.PlanImages.FloorPlanImage.2 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/download-29.png

· Plan.1.PlanImages.FloorPlanImage.2.Title : download

· Plan.1.PlanImages.FloorPlanImage.3 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/Angela-Marie-80ft4-01-2.jpg

· Plan.1.PlanImages.FloorPlanImage.3.Title : Angela Marie 80ft4-01

· Plan.1.PlanImages.FloorPlanImage.4 : https://www.yourBuilderhome.com/wp-content/uploads/2018/11/005-26-Oak-Hill-FULL-RES-scaled.jpg

· Plan.1.PlanImages.FloorPlanImage.4.Title : 26 Oak Hill

· Plan.1.PlanImages.FloorPlanImage.5 : https://www.yourBuilderhome.com/wp-content/uploads/2018/11/007-26-Oak-Hill-FULL-RES-scaled.jpg

· Plan.1.PlanImages.FloorPlanImage.5.ReferenceType : URL

· Plan.1.PlanImages.FloorPlanImage.5.SequencePosition : 12

· Plan.1.PlanImages.FloorPlanImage.5.Title : 26 Oak Hill

· Plan.1.PlanImages.FloorPlanImage.5.xmlval : https://www.yourBuilderhome.com/wp-content/uploads/2018/11/024-26-Oak-Hill-FULL-RES-scaled.jpg

· Plan.1.PlanName : Angela Marie (80')

· Plan.1.PlanNumber : Plan719

· Plan.1.PlanTypeName : Single Family

· Plan.1.PlanWebsite : https%3A%2F%2Fwww.yourBuilderhome.com%2Fplan%2FBuilder-preserve-angela-marie-i-80%2F

· Plan.1.RichDetails.CoolingSystems.CoolingSystem : Central

· Plan.1.RichDetails.HeatingFuels.HeatingFuel : Gas

· Plan.1.RichDetails.HeatingSystems.HeatingSystem : ForcedAir

· Plan.1.RichDetails.ParkingTypes.ParkingType : GarageAttached

· Plan.1.Spec.1.SpecAddress.SpecCity : Collierville

· Plan.1.Spec.1.SpecAddress.SpecGeocode.SpecLatitude : 35.018710

· Plan.1.Spec.1.SpecAddress.SpecGeocode.SpecLongitude : -89.704596

· Plan.1.Spec.1.SpecAddress.SpecLot : 59

· Plan.1.Spec.1.SpecAddress.SpecState : TN

· Plan.1.Spec.1.SpecAddress.SpecStreet1 : 4758 Carousel Lane

· Plan.1.Spec.1.SpecAddress.SpecZIP : 38017

· Plan.1.Spec.1.SpecBaths : 4

· Plan.1.Spec.1.SpecBedrooms : 5

· Plan.1.Spec.1.SpecHalfBaths : 1

· Plan.1.Spec.1.SpecImages.SpecElevationImage : https://www.yourBuilderhome.com/wp-content/uploads/2020/08/Screen-Shot-2021-02-03-at-1.41.53-PM.jpg

· Plan.1.Spec.1.SpecImages.SpecElevationImage.ReferenceType : URL

· Plan.1.Spec.1.SpecImages.SpecElevationImage.SequencePosition : 1

· Plan.1.Spec.1.SpecImages.SpecFloorPlanImage : https://www.yourBuilderhome.com/wp-content/uploads/2020/08/fa29d34d-5083-4a00-94ff-24e81d2d2e02.jpeg

· Plan.1.Spec.1.SpecImages.SpecFloorPlanImage.1 : https://www.yourBuilderhome.com/wp-content/uploads/2020/08/fa29d34d-5083-4a00-94ff-24e81d2d2e02.jpeg

· Plan.1.Spec.1.SpecImages.SpecFloorPlanImage.2 : https://www.yourBuilderhome.com/wp-content/uploads/2020/08/ab3171c9-8891-443e-addc-c513df4b9bbd.jpeg

· Plan.1.Spec.1.SpecImages.SpecInteriorImage : https://www.yourBuilderhome.com/wp-content/uploads/2020/08/Screen-Shot-2021-02-03-at-1.41.53-PM.jpg

· Plan.1.Spec.1.SpecImages.SpecInteriorImage.ReferenceType : URL

· Plan.1.Spec.1.SpecImages.SpecInteriorImage.SequencePosition : 1

· Plan.1.Spec.1.SpecMoveInDate.Day : 2021-04-15

· Plan.1.Spec.1.SpecNumber : Spec9950

· Plan.1.Spec.1.SpecPrice : 671638

· Plan.1.Spec.1.SpecSqft : 4051

· Plan.1.Spec.1.SpecStatus : Sold

· Plan.1.Spec.1.SpecWebsite : https%3A%2F%2Fwww.yourBuilderhome.com%2Fproperty%2F4758-carousel-lane%2F

· Plan.1.Spec.2.SpecAddress.SpecCity : Collierville

· Plan.1.Spec.2.SpecAddress.SpecGeocode.SpecLatitude : 35.019616

· Plan.1.Spec.2.SpecAddress.SpecGeocode.SpecLongitude : -89.703464

· Plan.1.Spec.2.SpecAddress.SpecLot : 65

· Plan.1.Spec.2.SpecAddress.SpecState : TN

· Plan.1.Spec.2.SpecAddress.SpecStreet1 : 4763 Builder Park Circle East

· Plan.1.Spec.2.SpecAddress.SpecZIP : 38017

· Plan.1.Spec.2.SpecBaths : 4

· Plan.1.Spec.2.SpecBedrooms : 5

· Plan.1.Spec.2.SpecHalfBaths : 1

· Plan.1.Spec.2.SpecImages.SpecElevationImage : https://www.yourBuilderhome.com/wp-content/uploads/2021/03/exterior_image_7febc5d85385ea32.jpeg

· Plan.1.Spec.2.SpecImages.SpecElevationImage.ReferenceType : URL

· Plan.1.Spec.2.SpecImages.SpecElevationImage.SequencePosition : 1

· Plan.1.Spec.2.SpecImages.SpecFloorPlanImage.1 : https://www.yourBuilderhome.com/wp-content/uploads/2021/03/Builderpreserve_angelamarie-fp1-firstfloorbase_5c9101151fd8b.jpg

· Plan.1.Spec.2.SpecImages.SpecFloorPlanImage.2 : https://www.yourBuilderhome.com/wp-content/uploads/2021/03/Builderpreserve_angelamarie-fp2-secondfloorbase_5b1a9054d76cc.jpg

· Plan.1.Spec.2.SpecImages.SpecInteriorImage : https://www.yourBuilderhome.com/wp-content/uploads/2021/03/exterior_image_7febc5d85385ea32.jpeg

· Plan.1.Spec.2.SpecImages.SpecInteriorImage.ReferenceType : URL

· Plan.1.Spec.2.SpecImages.SpecInteriorImage.SequencePosition : 1

· Plan.1.Spec.2.SpecMoveInDate.Day : 2021-12-01

· Plan.1.Spec.2.SpecNumber : Spec11817

· Plan.1.Spec.2.SpecPrice : 733266

· Plan.1.Spec.2.SpecSqft : 4051

· Plan.1.Spec.2.SpecStatus : UnderConstruction

· Plan.1.Spec.2.SpecWebsite : https%3A%2F%2Fwww.yourBuilderhome.com%2Fproperty%2F4763-Builder-park-circle-east%2F

· Plan.1.Stories : 2

· Plan.1.Type : Single Family

· Plan.2.BasePrice : 670880

· Plan.2.BaseSqft : 5021

· Plan.2.Baths : 3

· Plan.2.Bedrooms : 4

· Plan.2.Garage : 3

· Plan.2.HalfBaths : 0

· Plan.2.PlanImages.ElevationImage : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/A-19.jpg

· Plan.2.PlanImages.ElevationImage.1 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/A-19.jpg

· Plan.2.PlanImages.ElevationImage.1.Title : A

· Plan.2.PlanImages.ElevationImage.2 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/B-15.jpg

· Plan.2.PlanImages.ElevationImage.2.Title : B

· Plan.2.PlanImages.ElevationImage.3 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/C-9.jpg

· Plan.2.PlanImages.ElevationImage.3.Title : C

· Plan.2.PlanImages.ElevationImage.4 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/D-9.jpg

· Plan.2.PlanImages.ElevationImage.4.Title : D

· Plan.2.PlanImages.FloorPlanImage : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/download-2-12.png

· Plan.2.PlanImages.FloorPlanImage.1 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/download-2-12.png

· Plan.2.PlanImages.FloorPlanImage.1.Title : download (2)

· Plan.2.PlanImages.FloorPlanImage.2 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/download-36.png

· Plan.2.PlanImages.FloorPlanImage.2.Title : download

· Plan.2.PlanImages.FloorPlanImage.3 : https://www.yourBuilderhome.com/wp-content/uploads/2018/03/Baltimore-90ft4-01-1.jpg

· Plan.2.PlanImages.FloorPlanImage.3.Title : Baltimore 90ft4-01

· Plan.2.PlanName : Baltimore (90')

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· Plan.2.PlanTypeName : Single Family

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· Plan.2.RichDetails.HeatingFuels.HeatingFuel : Gas

· Plan.2.RichDetails.HeatingSystems.HeatingSystem : ForcedAir

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· Plan.3.PlanImages.ElevationImage.2.Title : B

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· Plan.5.Garage : 3

· Plan.5.HalfBaths : 1

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· Plan.5.PlanImages.FloorPlanImage.2.Title : Strasbourg - Second Floor Plan

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· Plan.5.PlanImages.FloorPlanImage.3.Title : Strasbourg - Floor Plan Options

· Plan.5.PlanName : The Strasbourg

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· Plan.5.PlanTypeName : Single Family

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· Plan.Bedrooms : 4

· Plan.Garage : 3

· Plan.HalfBaths : 0

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· Plan.PlanImages.FloorPlanImage.3.Title : Angela Marie 80ft4-01

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· Plan.PlanImages.FloorPlanImage.4.Title : 26 Oak Hill

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· Plan.PlanName : Angela Marie (80')

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· Plan.PlanTypeName : Single Family

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· Plan.RichDetails.HeatingFuels.HeatingFuel : Gas

· Plan.RichDetails.HeatingSystems.HeatingSystem : ForcedAir

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· Plan.Spec.1.SpecAddress.SpecLot : 59

· Plan.Spec.1.SpecAddress.SpecState : TN

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· Plan.Spec.1.SpecAddress.SpecZIP : 38017

· Plan.Spec.1.SpecBaths : 4

· Plan.Spec.1.SpecBedrooms : 5

· Plan.Spec.1.SpecHalfBaths : 1

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· Plan.Spec.2.SpecAddress.SpecGeocode.SpecLatitude : 35.019616

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· Plan.Spec.2.SpecAddress.SpecZIP : 38017

· Plan.Spec.2.SpecBaths : 4

· Plan.Spec.2.SpecBedrooms : 5

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· Plan.Spec.2.SpecMoveInDate.Day : 2021-12-01

· Plan.Spec.2.SpecNumber : Spec11817

· Plan.Spec.2.SpecPrice : 733266

· Plan.Spec.2.SpecSqft : 4051

· Plan.Spec.2.SpecStatus : UnderConstruction

· Plan.Spec.2.SpecWebsite : https%3A%2F%2Fwww.yourBuilderhome.com%2Fproperty%2F4763-Builder-park-circle-east%2F

· Plan.Stories : 2

· Plan.Type : Single Family

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· SalesOffice.Address.Geocode.Latitude : 35.066329

· SalesOffice.Address.Geocode.Longitude : -89.762001

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· SalesOffice.Address.ZIP : 38017

· SalesOffice.Phone.AreaCode : 901

· SalesOffice.Phone.Prefix : 309

· SalesOffice.Phone.Suffix : 0710

· SalesOfficeAddress : 193 Cartwright Farm Lane, Collierville,TN 38017

· Schools : District - : , ,

· SpecPrice : $671,638 - $733,266

· SpecSqft : 4,051 sq. ft.

· SubAddress : 4759 Builder Park Cir West, Collierville,TN

· SubAddress.SubCity : Collierville

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· SubAddress.SubZIP : 38017

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· SubWebsite : https%3A%2F%2Fwww.yourBuilderhome.com%2Fcommunity%2FBuilder-preserve%2F

· SubdivisionName : Builder Preserve

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PlatformMatthew DunnMay 4, 2021