Steffen Schebesta heads up North American operations for marketing platform SendInBlue. As a successful entrepreneur, Steffen and his team built Newsletter2Go, scaling it to the point where SendInBlue saw the logic of joining forces. That deep appreciation for the challenges of SMBs shines through in this conversation! Steffen shared a broad-and-deep grasp of the value software companies bring to SMB customers.
Read MoreTim Watson of Traction Six has decades of experience in the email business, which he has turned into a foundation for helping businesses in all sorts of industries. You may want to have a pencil handy, because the book and topic references come fast! This episode will particularly interesting for entrepreneurs — the Entrepreneurial Operating System came up frequently. Fascinating stuff!
Read MoreBillions of people send hundreds of billions of emails a day by clicking a button; the technical complexities beneath that planet-wide and essentially free 1:1 messaging system aren't something they have to think about. But Tim Moore and SocketLabs think about those complexities all day and every day.
Read MoreEmail is a global channel, so a conversation with the CEO of a global email platform — DirectIQ – makes sense, right? Baris Ergin, founder of DirectIQ, is a global phenomenon himself, with roots in Turkey, moves from New York to Portugal, and a team distributed around the world. If you wonder how that software you use for almost anything came to be, this conversation will give you a glimpse.
Read MoreWhat happens when you put a couple of email people capable of "geeking out" on deep, arcane subjects on a Zoom call together? Here's your chance to find out. Mike Donnelly, CEO of The Seventh Sense, joined host Matthew Dunn for a no-holds-barred email geekout. If your company uses HubSpot — or sends email — you'll find this episode especially fun!
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Read MoreHow do marketing agencies market themselves? Solomon Thimothy's company ClickX has a solution — they're an "agency for agencies", and a platform to help agencies grow and scale. Solomon shares some thoughtful observations about marketing in the digital space — the challenge of privacy balanced with personalization and marketing scale...the increasing role of digital 800-lb gorillas...the overwhelming amount of data companies juggle, and more.
Read MoreTalking with someone who really understands an industry is always a pleasure. You may not think of company acquisitions and company mergers as an industry, but Kison Patel does — in fact, to him it's a science. Kison shared many of the lessons he's learned from countless M&A events.
Read MoreWayne Mullins is a marketing guru. He's quietly built a crackerjack marketing firm from a small town in Louisiana — a firm with marquee, repeat, nationally-known clients. This conversation makes the reason for such success clear — a passionate and visionary founder, and the kind of easy rapport that builds a team.
Read MoreDesigner to agency owner to SaaS entrepreneur to acquisition — Elliot Ross has lived the journey fantasized by many. Taxi for Email, the London SaaS that Elliot co-founded, was acquired by a US email provider — SparkPost — which was acquired by Amsterdam-based MessageBird at nearly the same time! Super fun conversation with a smart, down-to-earth guy.
Read MoreJoe Apfelbaum has a wonderfully informed opinion about marketing in the digital age. He shared his take on personal branding (you have to), spraying and praying (don't!), fans, and strategy. If you want a raucous, barely-take-a-breath conversation about marketing on the edge..this is the episode for you.
Read MoreAndy Seeley's agency "Creatively Disruptive" connects businesses to their customers and markets. Andy sat down to share his insights about digital marketing, agency life and the challenges of business online. Andy's insights into email and ecommerce are informed and on-point — if you play in that space, this is a great episode!
Read MoreNicole Phillip of Ministry Event Marketing (MEMarketing) shared her entrepreneurial journey, and the particular challenges of helping faith- and cause-based organizations grapple with branding and marketing, especially online. Among her insights — those conversations have become a bit more natural with the push-to-digital of the COVID pandemic. She also shared some great ideas about the future of hybrid events and conferences. An inspirational conversation with a passionate entrepreneur!
Read MoreIf you've ever spent casual non-classroom time with teachers, the passion for the cause of education tends to come out story after story about students, school and classes. So it is with Marcio Santos, whose company Nerddigital — sparked by his own experience with a great teacher — is all about bringing great teaching to more people. He spoke with host Matthew Dunn about email marketing and digital marketing in general, in the rocket-ship world of online courses. This is a great episode for marketers in education and educators trying to understanding marketing and learning in the post-pandemic era.
Read MoreIn the connected world of email marketing, Jenna Devinney of Webbula is, as they say, "well known." Her innovative content has helped spread ideas and innovations globally. It took a bit of coaxing to get her out from behind the camera, metaphorically speaking. Host Matthew Dunn asked her about the excitement and challenges of a relatively new job in a brand-new industry. If you're early in your career, or feel a bit overwhelmed...you'll find this episode fun and uplifting.
Read MoreSpeaker, author, executive, conference organizer, technical standards champion are just some of the hats Matthew Vernhout wears in the email space. As VP for NA Deliverability at Netcore, he's bringing deep experience with previous organizations to the massive task of helping customers use email effectively and ethically.
Matthew sat down with host Matthew for a candid, often-geeky conversation about email. This episode will be of particular interest for people who "go deep" on the issues and technologies involved in email marketing.
Read MoreWith over 35 years combined experience in the email world, power couple Nely & Andrew Bonar connect marketers and vendors worldwide with their business EmailExpert. Host Matthew Dunn sat down with the couple to talk email, global business and more. Email Expert was caught on the 'jagged edge' of the start of the COVID pandemic. The InboxExpo live conference was all set for March 2020. Nely and Andrew made the brave and far-sighted call to switch to a virtual event on 1 weeks' notice. (As an attendee: it was still a FANTASTIC event!) Inbox Expo is returning as a hybrid live+virtual event in Dec 2021. Visit InboxExpo.com for details.
Read MoreVeteran marketer and entrepreneur James Hipkin sat down with host Matthew Dunn to talk about strategic marketing. James has a wealth of experience with companies massive-to-small. His 'war stories' about earlier eras of marketing are gems of wisdom! The conversation covered email (of course), websites, digital tools, small business, big business and the fun business of being in business.
James also shared the 'secret' website where he has distilled this wisdom into an actionable strategy: https://hubandspoke.marketing.
Read MoreFounder and video veteran Vik Rajan joins host Matthew Dunn to talk about email, LinkedIn, video and the changing world of business and media. Vik's got a keen grasp of the interplay between social networks, personal media like email, and emerging channels like messaging. With a shared passion for email — the workhorse of digital media — this is an enjoyably deep conversation.
Read MoreEntrepreneur and launch specialist Ronald Kimmons joined host Matthew Dunn to talk about marketing, email, launches and the challenges (and opportunities!) of being nimble and agile. Ronald's a bit of a Renaissance man, speaking some 5 languages in addition to "launch." This gives him some unusually deep insights on the cultural "fit" issues of marketing, email and product launches. Great fun!
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